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CBS EcoMedia

  • OPINION: Data-Driven Thinking

    Gamified Ads Can Boost Consumer Engagement, Generate Valuable Player Data

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Polizzotto, founder and president at CBS EcoMedia. For the advertising industry, the rules of the game are changing fast. Advances in technology are constantly transforming how and when consumers […]

  • Publishers

    CBS EcoMedia Helps Advertisers Put The ‘Aid’ In Paid Media

    BY //

    Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA. CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 – […]