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»Kiki Burton

Adobe Integrates Analytics And Audience Manager To Connect Marketing To Media

Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data sets to deliver consistent messaging, and marketers can pull execution data back into their reporting tools for a better view of their customers. “Over the last... Continue reading »

by Alison Weissbrot // September 21st, 2017 //
»
Ad Platforms Onboard Equifax’s IXI To Attract Financial Services Advertisers

Banks, brokerages, insurance companies, mortgage providers and the like want to direct their advertising spend toward users they know will convert, which requires granular audience targeting. “The KPIs are just much more performance-oriented,” said Jordan Bick, VP of financial services at Pandora, which recently began working with financial services advertisers. “They want to know how... Continue reading »

by Alison Weissbrot // September 20th, 2016 //
»
Successfully Rolling Out A DMP Starts At The Top – And The Bottom

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kiki Burton, senior manager of product strategy at Adobe. Individual departmental buy-in and adoption often pose the greatest challenges to the process of integrating a data-management platform (DMP). These central... Continue reading »

by AdExchanger // May 11th, 2016 //
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