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»Christian Baesler

Podcast: Complex Numbers

This week on the podcast, a rare specimen: the fast-growing, diversified media business. Complex Networks’ portfolio of brands includes its flagship Complex, sneaker-themed Sole Collector and foodie site First We Feast. It creates YouTube hit Hot Ones, in which celebs answer questions while eating hot wings, along with other shows. Revenue springs from many sources... Continue reading »
by Zach Rodgers // September 27th, 2019 //
»
How Facebook Instant Articles Can Win Back Publishers

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. With their strong focus on user experience, Facebook and Google have frequently talked about how consumers don’t like slow-loading pages, especially on mobile. As a result, both... Continue reading »
by AdExchanger // June 16th, 2017 //
»
Facebook Stories: The Video Tipping Point For Publishers

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. This time last year, there were reports that “original sharing” on Facebook was in decline. A year later, and Facebook has released Stories – a video-sharing feature... Continue reading »
by AdExchanger // April 28th, 2017 //
»
Is Search A Publisher’s Best Friend Again?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. Time Inc., Thrillist and other publishers recently announced important hires for a hot growth strategy they’re betting on: search engine optimization. Is this 2006 or 2016? It... Continue reading »
by AdExchanger // November 18th, 2016 //
»
Publishers Must Address the Need for Speed

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. The Washington Post recently announced its new “lightning fast” mobile pages, using Google’s progressive web apps technology. Progressive web apps allow a mobile website to behave more... Continue reading »
by AdExchanger // September 21st, 2016 //
»
Publishers, Hedge Your Bets On Facebook And Snapchat

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. At a recent conference, David Jakubowski, Facebook’s head of ad technology, called Snapchat a hot product that might turn off advertisers if it doesn’t start offering more... Continue reading »
by AdExchanger // August 10th, 2016 //
»
Don’t Let Quality Metrics Turn Into Snake Oil

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. Technology has given average consumers a fantastic platform for product research and insight. From consumer reviews to public tweets about terrible customer service, businesses have to be... Continue reading »
by AdExchanger // June 10th, 2016 //
»
Publishers: Weigh The Risks Of Platform Content Distribution

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. There are a few trends that matter a lot when publishers consider their content strategy for the future. First, nearly two-thirds of digital media time spent in... Continue reading »
by AdExchanger // April 22nd, 2016 //
»
A Precise Recipe Will Help Publishers Profit From Facebook Instant Articles

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. Publishers have a lot at stake when deciding to test Facebook Instant Articles. Some skeptical publishers think of Instant Articles as a way for Facebook to commoditize... Continue reading »
by AdExchanger // March 9th, 2016 //
»
For Publishers, Pennies Don’t Build Empires

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. Nobody cares about pennies. Just ask John Oliver, who famously called for the US to ditch this worthless currency. Yet in today’s digital advertising market, content publishers are... Continue reading »
by AdExchanger // December 23rd, 2015 //
»

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