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»Bauer Xcel Media

A Publisher’s Perspective: Working With Brands That Take Media Buying In-House

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Caley Lewis, senior director of programmatic strategy at Bauer Xcel Media. The number of brands moving programmatic media buying in-house doubled to 35% in 2017. With brands pushing for more control and transparency, this... Continue reading »
by AdExchanger // April 27th, 2018 //
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Fast-Changing Industry Trends Force Publishers To Rethink Content Management

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Allison Mezzafonte, executive vice president at Bauer Xcel Media. Media companies took notice when venture-backed sites such as Vox and BuzzFeed plunged tens of millions of dollars into their content management systems. With cool... Continue reading »
by AdExchanger // November 17th, 2017 //
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How Facebook Instant Articles Can Win Back Publishers

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. With their strong focus on user experience, Facebook and Google have frequently talked about how consumers don’t like slow-loading pages, especially on mobile. As a result, both... Continue reading »
by AdExchanger // June 16th, 2017 //
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Facebook Stories: The Video Tipping Point For Publishers

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. This time last year, there were reports that “original sharing” on Facebook was in decline. A year later, and Facebook has released Stories – a video-sharing feature... Continue reading »
by AdExchanger // April 28th, 2017 //
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Publishers Need To Manage Their Facebook Addiction

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. I recently had the uneasy feeling that history was repeating itself. In 2007, publishers lamented the insidious connection between paid and organic search... Continue reading »
by AdExchanger // March 1st, 2017 //
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New Year's Resolution For Publishers: Ditch The Q4 Craziness

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. For the typical digital publishing employee, the holiday season looms in the distance like a wave over a surfer. Ride the wave right,... Continue reading »
by AdExchanger // December 28th, 2016 //
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Is Search A Publisher’s Best Friend Again?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. Time Inc., Thrillist and other publishers recently announced important hires for a hot growth strategy they’re betting on: search engine optimization. Is this 2006 or 2016? It... Continue reading »
by AdExchanger // November 18th, 2016 //
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Publishers Must Address the Need for Speed

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. The Washington Post recently announced its new “lightning fast” mobile pages, using Google’s progressive web apps technology. Progressive web apps allow a mobile website to behave more... Continue reading »
by AdExchanger // September 21st, 2016 //
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Publishers, Hedge Your Bets On Facebook And Snapchat

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. At a recent conference, David Jakubowski, Facebook’s head of ad technology, called Snapchat a hot product that might turn off advertisers if it doesn’t start offering more... Continue reading »
by AdExchanger // August 10th, 2016 //
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Don’t Let Quality Metrics Turn Into Snake Oil

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, president at Bauer Xcel Media. Technology has given average consumers a fantastic platform for product research and insight. From consumer reviews to public tweets about terrible customer service, businesses have to be... Continue reading »
by AdExchanger // June 10th, 2016 //
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