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»AwesomenessTV

Viacom Targets AwesomenessTV; Ad Trades Angry At Apple

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Young Guns Viacom is negotiating to acquire AwesomenessTV, according to Bloomberg. AwesomenessTV is a joint venture between NBCUniversal, Verizon and Hearst that originated as a YouTube channel. It’s not the first time this year that Viacom has tried to acquire its way to a... Continue reading »
by AdExchanger // July 26th, 2018 //
»
Behind The Scenes At AwesomenessTV, YouTube MCN-Turned-Consumer Media Brand

At face value, AwesomenessTV looks like your average YouTube multichannel network (MCN). Except it’s not, according to Paul Kelly, AwesomenessTV’s chief partnerships officer. AwesomenessTV has amassed 160 million total subscribers and now boasts nearly a billion monthly video views across platforms. A network of creators helps support its shows, but the company is also a... Continue reading »
by Kelly Liyakasa // May 12th, 2016 //
»
AwesomenessTV: ‘We Were Born Because Audiences Were Leaving Traditional Platforms’

AwesomenessTV, which was purchased by DreamWorks Animation in 2013 for $33 million, is racing to reach teen audiences and capture more brand dollars in the Gen-Z gold rush. Those born in the mid ’90s-early 2000s, that is. With more than 2 million followers and 1 billion video views per month, AwesomenessTV is generally regarded as... Continue reading »
by Kelly Liyakasa // July 22nd, 2015 //
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YouTube MCNs Grow Legs, But Can They Sustain Their Own Ecosystems?

YouTube multichannel networks (MCN) – and their influencers and fan bases – keep whetting investors’ appetites. Media research firm Ampere Analysis values the entire MCN business at approximately $20 billion in a study of three years’ worth of MCN investments released this week. German media giant ProSiebenSat.1 is the latest to jump in, acquiring on... Continue reading »
by Kelly Liyakasa // July 10th, 2015 //
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