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»Edmunds.com

Dynamic Ads: Cut Through The Clutter With Hyper-Relevant Messages

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. With the rapid evolution of the internet, consumers have started to face a critical problem: information overload. As a result, many publishers have begun to... Continue reading »

by AdExchanger // October 14th, 2016 //
»
Edmunds Accelerates Audience-Based Buys With Oracle Data Cloud Partnership

Edmunds.com is revving up its audience data strategy through an exclusive hookup with Oracle Data Cloud. The partnership, announced Thursday, gives the car shopping info site the ability to scale its efforts around audience-based buys, said Jennifer Dodez, Edmund’s executive director of programmatic and data solutions. “We’ve had a lot of demand for our data... Continue reading »

by Allison Schiff // June 2nd, 2016 //
»
A Publisher’s Guide To Selecting A DSP To Maximize Revenue

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. Audience extension – the practice of expanding a digital advertising campaign beyond a publisher’s owned and operated website into the realm of the wider Internet... Continue reading »

by AdExchanger // May 11th, 2016 //
»
Unifying Reporting Across All Programmatic Vendors: No Small Task For Publishers

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com Programmatic yield management can easily become a nightmare for publishers. We’ve all tested dozens of demand sources, including ad networks and exchanges, such as DoubleClick... Continue reading »

by AdExchanger // October 28th, 2015 //
»
Jump-Starting Programmatic Sales At Edmunds.com

From a certain point of view, it's surprising car-shopping site Edmunds.com took the plunge into programmatic selling at all. During the annual upfronts, much of its inventory sells out, including homepage placements, sponsorships, key sections and so-called "conquest" opportunities. Car manufacturers and dealerships prize the inventory because more than half of those browsing the site end... Continue reading »

by Sarah Sluis // September 9th, 2014 //
»
 

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