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»noah jessop

Data ‘Wildcatting’

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Noah Jessop, head of data at Liquid. A “wildcatter” is oil slang for someone who drills speculative oil wells, oftentimes in areas not known to be oil fields. This term... Continue reading »
by AdExchanger // July 7th, 2016 //
»
As Data Worlds Collide, Marketing Opportunities – And Challenges – Set To Explode

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Noah Jessop, head of data at Liquid. We are currently in a state of “data hyperinflation,” where the rate of data being generated and used is exploding year over year.... Continue reading »
by AdExchanger // April 28th, 2016 //
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