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»Jayson Dubin

As Ad Tech Consolidates, Publishers Need To Tread Carefully

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jayson Dubin, CEO at Playwire.  Remember ad exchanges? They used to be a regular feature of the ad tech landscape. Now? You can hardly find a stand-alone ad exchange. That’s because other ad tech… Continue reading »
by AdExchanger Guest Columnist // July 1st, 2022 //
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The Unexpected Benefits For Publishers When Adding Video

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. Last year, viewers spent more time watching digital video than ever before. In 2011, adults spent an average of 21 minutes watching online video every day, and by… Continue reading »
by AdExchanger // September 6th, 2016 //
»
As Cord-Cutting Grows, How Can Advertisers Safely Reach Today’s Connected Child?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. The explosive growth of mobile and over-the-top (OTT) services has drastically altered the media landscape and, perhaps most significantly, the ways in which people consume video content. At the helm… Continue reading »
by AdExchanger // May 2nd, 2016 //
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