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»Romain Job

The Impression Token: A Cure For Ad Fraud?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer.  Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to... Continue reading »
by AdExchanger // April 21st, 2017 //
»
What Can American Publishers Learn From Europe?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer.  Many digital publishers in Europe are thriving in an advertising market very different from that in the US. Those distinctions offer important insights for US publishers,... Continue reading »
by AdExchanger // May 27th, 2015 //
»

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