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»Taptica

Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?

Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see the... Continue reading »
by Allison Schiff // June 20th, 2019 //
»
Taptica To Acquire Ad Tech Roll-Up RhythmOne For $176M

Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televison... Continue reading »
by Allison Schiff // February 4th, 2019 //
»
Blurred Lines As Performance And Brand Marketing Coalesce

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rivi Bloch, CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds are, you will see the two have very... Continue reading »
by AdExchanger // January 29th, 2019 //
»
How Tremor Video DSP Broke Its Profitability Dry Spell

Tremor Video DSP is working out some growing pains. At the beginning of this year, Tremor regained profitability for the first time since it was spun off in August 2017 from the SSP that would become known as Telaria. Tremor operates as a business division within Taptica, the mobile ad tech company that acquired the... Continue reading »
by Rae Paoletta // November 16th, 2018 //
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Tremor Video Sells Its Demand-Side Business To Taptica For $50M

Tremor Video, one of the earliest video ad nets, has sold its demand-side business to the Israeli mobile ad platform Taptica for $50 million, the company revealed Monday. Tremor’s buy-side assets will be housed under an independent business division within Taptica called Tremor Video DSP. All of Tremor’s buy-side employees, led by longtime Tremor exec... Continue reading »
by Kelly Liyakasa // August 7th, 2017 //
»
The Market For Ad-Tech Startups Is As Inhospitable As Ever

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Tal, CEO at Taptica. At the beginning of last year, ad tech saw a market correction. After several years of overvaluation, investors had finally sobered up. By late 2016,... Continue reading »
by AdExchanger // April 14th, 2017 //
»
Taptica Shells Out $17 Million To Acquire Facebook Marketing Partner AreaOne

Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both companies maintain their headquarters in... Continue reading »
by Allison Schiff // September 8th, 2015 //
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The Video Ad Market Could Be Unrecognizable In 6 Months

"On TV And Video" is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hagai Tal, CEO at Taptica. Video is a powerhouse advertising tool because it can engage on multiple levels, and advertisers increasingly want to leverage video across channels. After years of technological advancement in... Continue reading »
by AdExchanger // May 4th, 2015 //
»
Taptica Taps Into Mobile User Behavior With New Analytics Tool

There’s more to mobile than just meeting a KPI. That’s the idea behind a new self-serve analytics tool launched Thursday by mobile user acquisition platform Taptica that aims to help advertisers dig a little deeper into what their mobile users are up to. “Last year was all about KPI – our advertisers were focused on defining... Continue reading »
by Allison Schiff // February 5th, 2015 //
»

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