• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»AppAnnie

Snapchat’s Spectacles Could Shape How Advertisers Think About Video

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas, senior vice president of research and analysis at App Annie.  Snapchat has entered the hardware space with last month’s launch of Spectacles, its camera-enabled glasses. The premise is simple: Users tap the... Continue reading »
by AdExchanger // October 17th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium
  • Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes
  • CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate
  • NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
  • Google Grows Its Sellers.json File To 1.2 Million Publishers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved