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»conversant

Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’

Ashlen Cherry, Epsilon’s chief privacy officer, would bet on federal privacy legislation happening – just not before the end of the year. “This can be a bipartisan issue, and there’s an appetite for it on the hill,” said Cherry, who joined Epsilon last October after almost a decade as the global privacy program manager at... Continue reading »
by Allison Schiff // July 1st, 2019 //
»
Epsilon Could Push Publicis Into A New Privacy Ballgame

With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the General Data Protection Regulation and, likely, any other privacy legislation that comes down the pike. Controllers, in GDPR parlance, determine how and why personal data is processed. Controllers are also required to establish a... Continue reading »
by Allison Schiff // April 24th, 2019 //
»
Why Conversant’s Legacy Ad Net Biz Was A 'Drag' On Epsilon’s Earnings

When Epsilon parent Alliance Data reported full-year 2016 earnings last Thursday, CFO Charles Horn said “the old ValueClick business” was “a three-point drag on Epsilon’s revenue growth.” Horn was referring to Conversant’s ad network business before it rebranded to pivot toward ad tech in 2014, said Epsilon and Conversant CEO Bryan Kennedy. “It’s probably 4%... Continue reading »
by Alison Weissbrot // January 30th, 2017 //
»
Conversant Finally Converges? Epsilon-Owned Ad Tech Company Unveils Integrated Stack

After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single stack. Second, get the whole caboodle working smoothly with Epsilon. Conversant claims it has accomplished the former, as it’s rolled its CRM assets into CORE (Conversant One-to-One Relationship Engine). “CORE takes advantage of our match,... Continue reading »
by Alison Weissbrot // December 22nd, 2016 //
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Epsilon’s President Of Data Talks Changing Relationships With CMOs

As the CMO role has evolved, so too has Epsilon’s selling strategy. “We were trying to sell everything to every customer,” said Stacey Hawes, president of Epsilon’s data practice. “We want to step back and ask, ‘Where does methodical selling make sense, rather than being everything to everyone?’” In September, Epsilon reorganized into six practices... Continue reading »
by Alison Weissbrot // November 28th, 2016 //
»
Don’t Become ‘That Brand’

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Hall, senior vice president at Conversant. Whether it’s a phone, laptop or tablet, cross-device matching accuracy is essential to overall marketing success. The largest obstacle of optimal accuracy is... Continue reading »
by AdExchanger // October 26th, 2016 //
»
Land Of Nod Isn’t Just Playing Around With Cross-Device

Cross-device recognition is often the difference between a sale and a fail for Land of Nod, a national retailer of high-end, trendy children’s furniture, bedding and toys. “The question I always ask my team is, ‘Would we really want to show a bunk bed to a new mom?’” said Joe Orlando, Land of Nod’s marketing... Continue reading »
by Allison Schiff // October 21st, 2016 //
»
Screen Sizes Don’t Matter. People Do.

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Raju Malhotra, senior vice president of of products at Conversant. Apple’s big news a few weeks ago was its small news. That is, the smaller screen size of its upcoming... Continue reading »
by AdExchanger // April 19th, 2016 //
»
After A Year At Epsilon, Conversant Wants To Make Some Noise

It’s been a transitional year for Conversant, the ad technology solution that’s now a part of data marketing services company Epsilon. Integrating Conversant “caused a fair amount of angst for the first half of the year,” acknowledged Ed Heffernan, CEO and president of parent company Alliance Data Systems, during its Q3 earnings call Thursday. The... Continue reading »
by Ryan Joe // October 22nd, 2015 //
»
Conversant Debuts Personalized Video, Enhanced By Epsilon Data

After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video suite. With Personalized Video, the company aims to link desktop and mobile video messages with both online behavioral attributes and offline sales data. Because of its roots with display retargeter Dotomi, a... Continue reading »
by Kelly Liyakasa // October 6th, 2015 //
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