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»WyWy

Programmatic TV Buying: Bridging The Accountability Gap

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. TV’s ad budgets are under pressure to shift toward digital buys. Yet even Facebook can’t provide TV’s unmatched reach and recently admitted video ad measurement... Continue reading »
by AdExchanger // November 14th, 2016 //
»
Engagement Metrics: The Next Step In Programmatic TV

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. Programmatic TV promises the automation of the TV buy and a data-driven approach to TV campaign planning. Using available data, in combination with the more... Continue reading »
by AdExchanger // October 19th, 2015 //
»
As TV Evolves Beyond The GRP, Ford Goes Along For The Ride

Just about every brand with a TV budget wants the answer to a simple question: How many people took action after seeing my ad on TV? But it’s not the type of question that can be answered by a gross rating point (GRP). To better understand the impact of its TV advertising, Ford and its... Continue reading »
by Allison Schiff // September 28th, 2015 //
»
TV Syncing Is Top Of Mind For Media Agencies And Big Game Devs

Digital advertising is a budget behemoth, but television advertising is still a nearly $70 billion business – a fact that informs the planning process at WWP-owned media agency MediaCom. Because although digital video and streaming is starting to take a big bite out of linear’s lunch, TV is still the dominant consumption source, according to... Continue reading »
by Allison Schiff // July 16th, 2015 //
»
eHealth.com Thinks Mobile Is A Watershed For TV Attribution

EHealth.com, an insurance resource and price comparison engine reaching about 50 million eligible Americans, wants to reach a broad swath of consumers. Thus, national cable and syndicated TV buys – particularly for its Medicare business focused on individuals 65-and-older – are key to obtain that reach. Over the years, eHealth.com expanded its advertising investments to include... Continue reading »
by Kelly Liyakasa // June 1st, 2015 //
»
Can Real-Time TV Data Bridge Divide Between Online and Broadcast Ads?

Television remains the world's most powerful medium both in terms of time spent and ad investment, but the way people use it has changed. Writing recently in an article for the Atlantic, Derek Thompson noted, “The trouble with the TV business is that even though more people than ever are paying for TV—whether it's on cable,... Continue reading »
by Liz Rowley // March 28th, 2014 //
»

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