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»TVTY

Can Real-Time TV Data Bridge Divide Between Online and Broadcast Ads?

Television remains the world's most powerful medium both in terms of time spent and ad investment, but the way people use it has changed. Writing recently in an article for the Atlantic, Derek Thompson noted, “The trouble with the TV business is that even though more people than ever are paying for TV—whether it's on cable,... Continue reading »

by Liz Rowley // March 28th, 2014 //
»
 

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