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»second screen

Finding Success With The Second Screen: Univision Uses Apps To Complement Live Views

Univision hasn’t been plagued with the problem of retaining live linear viewers, one of the byproducts of the cord-cutting craze. Although the Hispanic broadcaster claims 91% of viewers prefer to consume its content live, it still estimates visitors to its properties spend 36% more time on mobile than the average consumer. Thus, it determined its... Continue reading »
by Kelly Liyakasa // October 22nd, 2015 //
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eHealth.com Thinks Mobile Is A Watershed For TV Attribution

EHealth.com, an insurance resource and price comparison engine reaching about 50 million eligible Americans, wants to reach a broad swath of consumers. Thus, national cable and syndicated TV buys – particularly for its Medicare business focused on individuals 65-and-older – are key to obtain that reach. Over the years, eHealth.com expanded its advertising investments to include... Continue reading »
by Kelly Liyakasa // June 1st, 2015 //
»
ISpot.tv Banks $21.9M To Track The Trickle-Down Effect Of TV Ads

ISpot.tv, which helps advertisers gauge the cross-channel impact of their national TV ads, revealed Tuesday it raised $21.9 million in Series B funding from Insight Venture Partners, bringing its total funding to $27.5 million. The Seattle-based company, which has more than 60 employees and 150 customers including P&G and Holiday Inn, will invest this latest... Continue reading »
by Kelly Liyakasa // May 19th, 2015 //
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Social TV Platform Beamly Learns The Second Screen Is A Feed

It’s a tough road for a stand-alone second-screen app. Beamly, the social TV network formerly known as Zeebox, would appear well positioned to help publishers engage millennial audiences across all platforms. Its install base grew from 2 million monthly active users in 2011 to 10.5 million today, and Comcast’s NBCUniversal and Viacom have a joint... Continue reading »
by Kelly Liyakasa // April 21st, 2015 //
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Trending TV: Twitter's Fast Moves Belie Weak Deal Market For Social TV Startups

Tapping into second-screen viewing and related search habits is the new black. Facebook confirmed Friday it is testing "trending topics" in the news feed after rolling out a hashtags feature, according to The Wall Street Journal. Apple and, especially, Twitter have made notable moves in the space. But, for all of the interest, the fact... Continue reading »
by Kelly Liyakasa // September 3rd, 2013 //
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Twitter TV Ad Targeting Goes Live For All U.S. Advertisers

Twitter’s TV Ad Targeting product is now generally available to U.S. advertisers after a beta release this May, the company announced in a blog post today. “The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone,” wrote... Continue reading »
by Kelly Liyakasa // July 23rd, 2013 //
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