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»alan chapell

As PII And Other Data Merge, How Will The Identity Graph Evolve?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. ProPublica’s Julia Angwin broke the news recently that Google has quietly begun to merge personally identifiable information (PII) with the ad-serving data collected... Continue reading »
by AdExchanger // November 21st, 2016 //
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Do Consumers Have A Right To Opt Out Of Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The arms race between consumers and advertisers goes back as far as I can remember. The battle rages on with the myriad of... Continue reading »
by AdExchanger // September 7th, 2016 //
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Is All Personal Data Equal Under The Law?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Until very recently, most ad tech companies based their entire privacy programs on the notion that they don’t collect personal data. As noted... Continue reading »
by AdExchanger // June 13th, 2016 //
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Is PII Still The Third Rail Of Privacy For Ad Tech?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The rules around the merger of personally identifiable information (PII) with ad-serving data are perhaps the most oft-referenced privacy rules in ad tech.... Continue reading »
by AdExchanger // October 26th, 2015 //
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‘Do Not Track’: Great For Internet Giants Like Google And Facebook

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. I recently provided commentary for a Wall Street Journal article about the Do Not Track (DNT) proposal being crafted by the World Wide... Continue reading »
by AdExchanger // May 29th, 2014 //
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Privacy Advocates Reach For Cyanide Pill On 'Do Not Track' Process

A few members of the group charged with creating the spec for a browser-based Do Not Track function have signaled their displeasure with the process by supporting a "contingency plan" that would effectively end the two years of talks without an outcome. But it's far from clear whether they can find consensus to push that... Continue reading »
by Zach Rodgers // June 14th, 2013 //
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