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»Yoav Naveh

Brands Asked For Viewability When What They Really Wanted Was Engagement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is written by Yoav Naveh, vice president of video at Taboola. Brands love cookies, digital marketers love cookies and marketing executives around the world still love them for their ability to target the right audience. Our industry... Continue reading »
by AdExchanger // August 10th, 2017 //
»
Video Is Not Display, So Publishers Should Stop Using Display CPM Strategies

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Yoav Naveh, vice president of video at Taboola. The concept of online advertising has long been associated with the standard banner ad – the square unit that consumers breeze past as they scroll down... Continue reading »
by AdExchanger // May 24th, 2017 //
»
The Intersection Where User Experience And Monetization Meet

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia. Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. Both the content and ads should... Continue reading »
by AdExchanger // June 9th, 2016 //
»

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