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»Livingly Media

Livingly Media CEO Erica Carter Makes Programmatic Profitable

Livingly Media runs a profitable business focused on programmatic advertising. And to stay profitable, it’s steered clear of the next hot thing. The publisher tried direct sales but realized it couldn’t compete with competitors offering 360-degree custom packages with content, social, first-of-their-kind ideas and offline events. Nor has Livingly dived into video or embraced platform... Continue reading »

by Sarah Sluis // June 13th, 2018 //
»
The Evolution Of A Native Ad Exchange

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Danny Khatib, co-founder, president and chief operating officer at Livingly Media. Publishers that surfed the recent wave of header bidding for display ads have had a nice ride. That ride will continue, but publishers... Continue reading »

by AdExchanger // June 22nd, 2016 //
»
Publishers Need Controls For Cleaning Up Ad Quality

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Danny Khatib, co-founder, president and chief operating officer at Livingly Media. Here’s the problem: Most display ads are technically obscene. It’s very common for a single ad creative to include several large assets with... Continue reading »

by AdExchanger // April 8th, 2016 //
»
 

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