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Tom Riordan

  • OPINION: Data-Driven Thinking

    Signal To Noise: Finding False Positives In Media Measurement

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Riordan, director of special operations at TubeMogul. In March 2011, a major earthquake in Japan triggered a tsunami that led to a meltdown at the Fukushima Nuclear Power Plant, […]

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  • OPINION: Data-Driven Thinking

    Your Attribution Model Is Broken

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Riordan, director of special operations at TubeMogul. For decades, there’s a question that has punctuated marketers’ nightmares: “Did our advertising work?” The advent of digital advertising was supposed to […]

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