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»Rik van der Kooi

Microsoft’s Rik van der Kooi Envisions A Post-Display Advertising World

Rik van der Kooi, corporate VP of Microsoft advertising sales and marketing, will take the stage Jan. 19 to share Microsoft’s full vision for the future at Industry Preview in New York City. Microsoft is betting on “screenless advertising.” As voice-activated personal assistants like Cortana improve, consumers will use them not only for information, but to buy... Continue reading »
by Sarah Sluis // January 17th, 2017 //
»
Conversations: The New User Interface For Brands

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rik van der Kooi, corporate vice president, Microsoft Search Advertising. We are entering a new era of digital transformation, one that will profoundly change how we interact with technology. People... Continue reading »
by AdExchanger // June 20th, 2016 //
»
Microsoft Preps New Ad Units for Windows 8 OS Launch

Microsoft is preparing to woo digital marketers and agencies with a set of new ad units tied to the release of the Windows 8 OS next month. Rik van der Kooi,  corporate VP of the Microsoft Advertising Business Group, tells AdExchanger the new formats -- Microsoft prefers to call them "experiences" -- will be released... Continue reading »
by David Kaplan // September 24th, 2012 //
»

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