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»Bloomberg Media

Bloomberg Chief Digital Officer Julia Beizer
Bloomberg Looks To Subscription Revenue For The Stability That Advertising Can’t Provide

Does the rise of the subscription media model signal the end of ad-supported journalism? Not likely. But big-name news outlets like Bloomberg are finding subscriptions offer a more stable revenue source than advertising, said Bloomberg Chief Digital Officer Julia Beizer. “We owe it to the sustainability of our businesses to come up with multiple revenue… Continue reading »
by Anthony Vargas // April 5th, 2022 //
»
Julia Beizer is the chief product officer and global head of digital at Bloomberg Media
Bloomberg: ‘For Us, First-Party Data Just Makes Sense’

Julia Beizer is the chief product officer and global head of digital at Bloomberg Media. She will appear on Day One of AdExchanger’s virtual Programmatic IO conference on Oct. 5. Register to experience her session, along with more than 40 others, at Programmatic.io. As the industry debates the future of digital identity and vendors begin… Continue reading »
by Allison Schiff // October 5th, 2020 //
»
adobe cloud
Adobe Distances Itself From Its Ad Cloud; Amazon Adds Podcasts To Its Music Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Cloud Out Adobe is charging ahead with its plan to phase out the managed service ad network part of its Advertising Cloud business. Back in June, Adobe CEO Shantanu Narayen referred to this type of largely IO-based network buy within Advertising Cloud as “no longer… Continue reading »
by AdExchanger // September 17th, 2020 //
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Bloomberg Media Adds ‘Boost’ Social Media Ad Formats To Its Toolbox

If brand dollars are increasingly flowing to native social media ads on Instagram, Facebook, Twitter and LinkedIn, why not bring those ad formats to digital media companies? Bloomberg Media just launched Boost, a self-serve tool that allows brands to repurpose existing social media ads for mobile ad slots on Bloomberg. “For a small amount of… Continue reading »
by Sarah Sluis // April 23rd, 2020 //
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Bloomberg’s Bullish Plan To Make Digital Media Work

Name a trend in digital media, and Bloomberg’s tried it in the past year: digital subscriptions, live events, agency-like strategic advisory services, podcasts, social media-distributed video and, of course, OTT. “The single most important thing for us is finding the right balance of revenue streams for our organization and thinking about maximizing and future-proofing where… Continue reading »
by Sarah Sluis // October 17th, 2018 //
»
Amazon Ad Revenue Grows; Snap Tests Unskippable Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Ad Revenue Accelerates Revenue in Amazon’s “Other” category grew 132% YoY to $2 billion this quarter, with advertising services making up a “majority” of that segment, CFO Brian Olsavsky said during the company’s earnings call Thursday. So it’s safe to say Amazon’s ad… Continue reading »
by AdExchanger // April 27th, 2018 //
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One Audience, All Media: Bloomberg Media’s Biz-Focused Strategy

Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That might mean mobile and TV in the morning, radio on the way to work, websites during the workday and magazines at night. “Our brand has the ability and importance to connect to… Continue reading »
by Sarah Sluis // June 1st, 2016 //
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Bloomberg’s Revenue Chief On Bridging Data, TV And Terminals

Bloomberg Media is at an inflection point. The business and financial media company has had numerous high-profile exits (including Businessweek editor Josh Tyrangiel and Bloomberg’s chief digital content officer, Verge co-founder Josh Topolsky) following former New York Mayor Michael Bloomberg’s return. A number of layoffs resulted as Bloomberg Media pulled back on nonbusiness content in… Continue reading »
by Kelly Liyakasa // October 8th, 2015 //
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Bloomberg Helps Luxury Auto Advertisers Determine Where To Spend Their Money

Some luxury automakers that advertise on Bloomberg Media’s properties can drive better business outcomes if they spend more on its radio and digital channels and slightly less on print. To help advertisers best manage their media mix across its portfolio of TV, radio, digital and print channels, Bloomberg Media partnered with MarketShare, a media attribution… Continue reading »
by Sarah Sluis // September 22nd, 2015 //
»
 

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