• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ViewLift

Standards Needed To Make OTT Work For Advertisers

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Kohn, vice president of platforms and marketing at ViewLift. The average American watched nearly four hours of over-the-top (OTT) content per week in 2014, a figure that is expected to nearly double this... Continue reading »

by AdExchanger // August 10th, 2015 //
»
SnagFilms’ CEO On Cracking Monetization In The New TV Ecosystem

Whether you’re Coca-Cola or the NFL, building experiences across 15 device and app environments is a tall order. It’s why video publisher SnagFilms launched spin-off company ViewLift on Thursday, aiming to help media networks as well as brands target video app audiences and boost discoverability across mobile devices, smart TVs and set-top boxes. ViewLift has... Continue reading »

by Kelly Liyakasa // February 16th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • Data Clean Rooms Will Play A Key Role In A Cookieless World
  • Epsilon Is Making Its Identity Platform Interoperable With Unified ID 2.0
  • Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple
  • Twitter Integrates With Nielsen In Bid For TV Dollars
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved