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»ViewLift

Standards Needed To Make OTT Work For Advertisers

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Kohn, vice president of platforms and marketing at ViewLift. The average American watched nearly four hours of over-the-top (OTT) content per week in 2014, a figure that is expected to nearly double this... Continue reading »
by AdExchanger // August 10th, 2015 //
»
SnagFilms’ CEO On Cracking Monetization In The New TV Ecosystem

Whether you’re Coca-Cola or the NFL, building experiences across 15 device and app environments is a tall order. It’s why video publisher SnagFilms launched spin-off company ViewLift on Thursday, aiming to help media networks as well as brands target video app audiences and boost discoverability across mobile devices, smart TVs and set-top boxes. ViewLift has... Continue reading »
by Kelly Liyakasa // February 16th, 2015 //
»

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