“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. Many pundits have squawked that consolidation is inevitable in the ad tech space. This would be true in many markets. In the car-sharing marketplace, for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. As we get closer to the thick of the Upfront season, the buzz around programmatic TV that started last fall at Advertising Week will grow […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO of PulsePoint. There’s no doubt that we’re living and breathing in a programmatic world. Programmatic buying is here and it’s expanding fast, with leading industry experts, […]
