“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Shields, chief strategy officer at Yieldex. Programmatic direct is the fastest-growing area of digital advertising, with both publishers and advertisers flocking to set up programmatic direct relationships. It works for publishers because it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Stark, senior vice president of product marketing at Grapeshot. There’s a fair amount of debate regarding display and video viewability standards now being transacted in the marketplace and it’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Quick question: What’s the fastest way to kill the enthusiasm and energy of a media sales team? Lost business? Re-orgs? Missed goals? I don’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. While we’ve been sitting in the progressively warmer water of the “programmatic kettle” without noticing the heat, the world has changed. The incremental changes have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Kartzman, CEO at Spongecell. Yahoo’s share of Alibaba has been something of a life preserver for the company. With Alibaba’s recent IPO, Yahoo now has a giant piggy bank […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of insights and technology at Mediasmith. Measured in digital years, the banner ad may be approaching old age. Is it time for retirement? Wired placed the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sam Cox, vice president of OPEN global media management at MediaMath. Programmatic is changing, and for the most part, it is changing for the better. Inventory that started as remnant now inches towards premium, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Stanley, chief data scientist at Sailthru. Predicting the future is not easy. Yet predictive algorithms are commonly criticized because they fail to perfectly foresee very rare events. That is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Lee, executive vice president at Merkle. Challenged by an already short digital marketer attention span, the data-management platform (DMP) is already running the risk of going from today’s front-page […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Monteleone, director of analytics, modeling and business intelligence at Eyeview. All brands with the basics of a modern marketing plan know an audience that “works” for them. It’s usually […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. Although media consumption has shifted to mobile and mobile apps, publisher dollars haven’t followed at the same pace, according to a recent comScore […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Many publishers see their programmatic and native advertising as two very different ends in their yield spectrum. Whether called the barbell or the see-saw strategy, the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Mobile phone owners are using fewer apps, Deloitte recently reported, and 90% have never bought an app or other smartphone […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Online advertising grew up on a foundation of interruption. Audiences sought interesting, relevant content, and advertisers competed with editorial for their attention. Marketers then evaluated […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. When Apple announced two new sizes for the iPhone, plus the long-awaited Apple Watch, two weeks ago, the focus of the day was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vedant Sampath, chief technology officer of platforms at Mediaocean. Premium digital media buying has been a surprising laggard in adopting automation. Publishers, agencies and ad tech vendors share equal responsibility […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bennett Zucker, senior vice president of revenue platforms, ad operations and data solutions at Ziff Davis, a j2 Global Inc. company. The most accountable and measurable medium is having another “Whoops, we did it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Mobile is truly the biggest opportunity in advertising right now. Sorry, but nothing else even comes close. Not only […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kapel, senior vice president of marketing and insights at Taykey. Advertisers use technology to sharpen targeting, measure results and be more efficient and economical. How about using it to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Davidson, senior director of platform demand at OpenX. If we want the best-case scenario for programmatic media buying, we can’t hesitate addressing the challenges inherent to the ecosystem. One […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joydeep Gangopadhyay, solutions architecture at LiveRail, a Facebook company. In our cross-screen universe, digital omnivores – also known as cross-platform consumers – love to watch and share videos, using a variety of connected devices […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO at Eyereturn Marketing. The WSJ recently examined Google’s seemingly under-the-radar transition from search information conduit 10 years ago to full-fledged content- and commerce-driven destination today. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jerry Neumann, a venture capitalist with Neu Venture Capital. We’re used to using equity for startup financing – or things that are actually equity even though they’re not called that, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. From programmatic’s perch on the bleeding edge of advertising technology, it could be easy to dismiss radio as an advertising medium of a bygone […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Colette Dill-Lerner, executive vice president at the DuMont Project. While observing the debate on whether the third-party ad server is dead or very much alive, I realized that though a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michele Tobin, vice president of global brand partnerships and advertising at Rovio. In the not-so-distant past, there was a “one-size-fits-all” model applied to advertising. Once a brand decided which medium they wanted to advertise […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Haley, CEO at Marketron. When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Silos. We use the term as a way to refer to systems, people, data or thoughts that do not interact with each […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. A new trend is emerging among CPG brands. They’ve started dipping their toes in the “loyalty program” pool, similar to what performance advertisers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is […]
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
