michele tobin

  • The One-Size-Fits-All Model Doesn’t Apply To Mobile

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michele Tobin, vice president of global brand partnerships and advertising at Rovio. In the not-so-distant past, there was a “one-size-fits-all” model applied to advertising. Once a brand decided which medium they wanted to advertise […]

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