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»tim mayer

ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. At a conference years ago, I heard Paul Ryan, Overture’s former chief technology officer, debate the benefits of optimizing to the return on... Continue reading »
by AdExchanger // February 13th, 2015 //
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As Big Data Moves In-House, Agencies Evolve

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Smart enterprises nurture their best assets. Not surprisingly, data has recently taken the coveted second-place position behind companies’ most valuable asset: employees. Companies... Continue reading »
by AdExchanger // November 13th, 2014 //
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Facebook And Google Are Bringing Walled Gardens Back

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Facebook’s ad platform, Atlas, recently relaunched with an entirely rewritten ad server platform, a newly redesigned user interface and the ability to target... Continue reading »
by AdExchanger // October 16th, 2014 //
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CPG Brands Should Target Customers Like Performance Marketers

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. A new trend is emerging among CPG brands. They’ve started dipping their toes in the “loyalty program” pool, similar to what performance advertisers... Continue reading »
by AdExchanger // September 10th, 2014 //
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How Retargeting Can Jeopardize Revenue, Brand Trust And User Satisfaction

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Retargeting is a great way to engage with consumers who have already demonstrated interest in your product or service and have entered the... Continue reading »
by AdExchanger // July 7th, 2014 //
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Transparency: The Display Advertising Buzzword We Only Think We Want

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Advertisers in the display space have yearned for more transparency from vendors in recent years. This yearning has been amplified by the recent,... Continue reading »
by AdExchanger // June 13th, 2014 //
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