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Cross-Device Exit: Telenor Acquires Tapad For $360 Million

Telcos continue to be big ad tech acquirers. Norwegian mobile carrier Telenor on Monday snapped up cross-device company Tapad for $360 million. Tapad is one of the two largest cross-device vendors in the space; Drawbridge is the other. It’s a move somewhat reminiscent of the AOL/Verizon deal, but with more global scale, said Tapad CEO... Continue reading »

by Allison Schiff // February 1st, 2016 //

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Sense360 Bets On Mobile Sensor Data, Snags $2.8 Million In Seed Cash

Most mobile devices have 14 or more sensors – and they’re all continually gathering mountains of raw sensory information. Eli Portnoy, the founder and former CEO of Telenav-owned Thinknear, has a new venture on the horizon that intends to help make that data accessible to app developers. That’s the idea behind Sense360, which raised $2.75... Continue reading »

by Allison Schiff // January 15th, 2015 //

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Location-Based Ad Network Thinknear Snags A New CEO From Within

In the two years since GPS solutions provider Telenav acquired hyperlocal ad platform Thinknear, there’s been minimal technology integration between the two companies. But that’s all part of the strategic plan, Telenav vet Loren Hillberg told AdExchanger. Hillberg, who most recently served as VP and general counsel at Telenav, a public company, announced Tuesday that... Continue reading »

by Allison Schiff // October 14th, 2014 //

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Apple’s Barometer: Designed For Fitness, But More Valuable For Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. When Apple announced two new sizes for the iPhone, plus the long-awaited Apple Watch, two weeks ago, the focus of the day was... Continue reading »

by AdExchanger // September 22nd, 2014 //

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iOS 8’s Planned Location Restrictions: What You Need To Know

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. There’s been a lot of buzz about the announced changes in the upcoming release of iOS 8. Better integration with Mac OS –... Continue reading »

by AdExchanger // June 25th, 2014 //

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Telenav, Owner of Scout.me, Buys Hyperlocal Ad Platform ThinkNear

Navigation and mapping specialist Telenav has acquired ThinkNear (AdExchanger Q&A) just five months after the hyperlocal ads company launched. The $22.5 million deal ($18.5 million cash plus options) may come as good news to other mobile-local ad startups, suggesting strong demand and potential fits with companies in the fast-changing GPS and mapping arena. Telenav owns... Continue reading »

by Zach Rodgers // October 16th, 2012 //

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