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»bionic advertising systems

The Future of Programmatic: Programmatic Futures?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Back in 2007, a company called TRAFFIQ started one of the first programmatic futures exchanges. The idea was simple.... Continue reading »
by AdExchanger // November 7th, 2014 //
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Mobile Is The Beast

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Mobile is truly the biggest opportunity in advertising right now. Sorry, but nothing else even comes close. Not only... Continue reading »
by AdExchanger // September 18th, 2014 //
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We Punched the Monkey And It Punched Back

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. I recently tried to explain what I do for a living to my 14-year-old son. I found myself telling... Continue reading »
by AdExchanger // August 27th, 2014 //
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Do Digital Media Agencies Have a Plan?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Digital agencies used to get paid for unpacking an incredibly complicated digital landscape for marketers. Faced with all kinds... Continue reading »
by AdExchanger // July 25th, 2014 //
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Fraud And Programmatic RTB: Perverse Incentives

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. There has been a lot of talk about the pervasive amount of click fraud and bot traffic happening in... Continue reading »
by AdExchanger // June 11th, 2014 //
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When Dead People Open The Mail

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. The Digital Marketing Association honored data legend Charles Stryker at its recent awards dinner. After accepting his award, he... Continue reading »
by AdExchanger // May 13th, 2014 //
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Social Affinity Data: The Key To The Fabled ‘360 Degree View’

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Despite years of online targeting, the idea of having a holistic “360 degree view” of the consumer has been somewhat... Continue reading »
by AdExchanger // April 15th, 2014 //
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Workflow Automation Is About To Get Interesting

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, yet RTB... Continue reading »
by AdExchanger // March 12th, 2014 //
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4 Wishes For Tomorrow’s Programmatic Direct Technologies

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Standardizing operations on a media management system and putting together a media plan are huge undertakings, with a ton... Continue reading »
by AdExchanger // February 11th, 2014 //
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5 Ad Tech Memes To Know For 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Well, at least it’s not “The Year of Mobile” again. Or, maybe it is. After several days of media... Continue reading »
by AdExchanger // January 23rd, 2014 //
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