• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»bionic advertising systems

The Future of Programmatic: Programmatic Futures?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Back in 2007, a company called TRAFFIQ started one of the first programmatic futures exchanges. The idea was simple.... Continue reading »
by AdExchanger // November 7th, 2014 //
»
Mobile Is The Beast

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Mobile is truly the biggest opportunity in advertising right now. Sorry, but nothing else even comes close. Not only... Continue reading »
by AdExchanger // September 18th, 2014 //
»
We Punched the Monkey And It Punched Back

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. I recently tried to explain what I do for a living to my 14-year-old son. I found myself telling... Continue reading »
by AdExchanger // August 27th, 2014 //
»
Do Digital Media Agencies Have a Plan?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Digital agencies used to get paid for unpacking an incredibly complicated digital landscape for marketers. Faced with all kinds... Continue reading »
by AdExchanger // July 25th, 2014 //
»
Fraud And Programmatic RTB: Perverse Incentives

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. There has been a lot of talk about the pervasive amount of click fraud and bot traffic happening in... Continue reading »
by AdExchanger // June 11th, 2014 //
»
When Dead People Open The Mail

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. The Digital Marketing Association honored data legend Charles Stryker at its recent awards dinner. After accepting his award, he... Continue reading »
by AdExchanger // May 13th, 2014 //
»
Social Affinity Data: The Key To The Fabled ‘360 Degree View’

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Despite years of online targeting, the idea of having a holistic “360 degree view” of the consumer has been somewhat... Continue reading »
by AdExchanger // April 15th, 2014 //
»
Workflow Automation Is About To Get Interesting

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, yet RTB... Continue reading »
by AdExchanger // March 12th, 2014 //
»
4 Wishes For Tomorrow’s Programmatic Direct Technologies

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Standardizing operations on a media management system and putting together a media plan are huge undertakings, with a ton... Continue reading »
by AdExchanger // February 11th, 2014 //
»
5 Ad Tech Memes To Know For 2014

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Well, at least it’s not “The Year of Mobile” again. Or, maybe it is. After several days of media... Continue reading »
by AdExchanger // January 23rd, 2014 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative
  • Mark Zagorski Named CEO Of DoubleVerify To Lead Its CTV Charge
  • The Big Story: Google’s Fees, Facebook Advertisers Flee
  • Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny
  • Twitter Acquires Mobile DSP CrossInstall On The Hunt For Mobile Performance Dollars
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved