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»lauren moores

Measuring the Previously Unmeasurable: Out-of-Home Goes Mobile

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Earlier this week, I participated in the Five Boro Bike Tour, a 40-mile trek through the streets of New York. We rode... Continue reading »
by AdExchanger // May 11th, 2015 //
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Easing The Transition To Data-Driven TV Advertising

"On TV And Video" is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Go to any ad tech conference this spring and you’re sure to hear people buzzing about how digital video – specifically mobile video – is... Continue reading »
by AdExchanger // April 20th, 2015 //
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Mobile Video Poised To Change How Marketers Interact With Audiences

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. After spending three days wandering the halls of Mobile World Congress in Barcelona, I left with a few major takeaways. First, although... Continue reading »
by AdExchanger // March 13th, 2015 //
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Brands Use Emerging Media (And Beer) To Forge New Customer Connections

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Since the emergence of digital media, the relationship between brands and consumers has shifted from one-sided messages pushed from brands to consumers... Continue reading »
by AdExchanger // February 11th, 2015 //
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Marketers: Prepare Now For The Internet Of Things

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The beginning of the year brings new budgets, goals and throngs of marketers and solution providers traveling to the Consumer Electronics Show... Continue reading »
by AdExchanger // January 12th, 2015 //
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Will Tools Like Apple Pay Move The Needle On Mobile Commerce?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. With holiday shopping following close on the heels of the fall release of the iPhone 6 with Apple Pay, I expect shopping... Continue reading »
by AdExchanger // December 10th, 2014 //
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‘M’ Stands For More Than Mobile

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Millennials. Multicultural. Multicultural millennials. If you are a marketer, chances are these “M” words keep you up at night. It makes sense.... Continue reading »
by AdExchanger // November 13th, 2014 //
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The Folly Of The Click-Through Rate And Simple Math

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. As Advertising Week drew to a close, a colleague of mine who is relatively new to ad tech voiced disbelief that many... Continue reading »
by Monica Bhalla // October 17th, 2014 //
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Cross-Channel Silos: Data Rich, Information Poor

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Silos. We use the term as a way to refer to systems, people, data or thoughts that do not interact with each... Continue reading »
by AdExchanger // September 11th, 2014 //
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Placeability: Key To Measuring The Accuracy And Legitimacy Of Mobile Signals

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The use of location data as a signal for content messaging, user functionality and context targeting continues to grow. At the same... Continue reading »
by AdExchanger // July 10th, 2014 //
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