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»eli portnoy

Sensor Data Startup Sense360 Leaves Beta Behind

Location isn’t all that relevant without context. That’s the thinking at Sense360, a startup co-founded by Thinknear vet Eli Portnoy to help apps tap into sensor data derived from smartphones. Sense360, which landed $2.8 million in seed funding in January, opened up its platform to general availability on Tuesday after roughly six months in closed... Continue reading »
by Allison Schiff // June 23rd, 2015 //
»
Sense360 Bets On Mobile Sensor Data, Snags $2.8 Million In Seed Cash

Most mobile devices have 14 or more sensors – and they’re all continually gathering mountains of raw sensory information. Eli Portnoy, the founder and former CEO of Telenav-owned Thinknear, has a new venture on the horizon that intends to help make that data accessible to app developers. That’s the idea behind Sense360, which raised $2.75... Continue reading »
by Allison Schiff // January 15th, 2015 //
»
Apple’s Barometer: Designed For Fitness, But More Valuable For Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. When Apple announced two new sizes for the iPhone, plus the long-awaited Apple Watch, two weeks ago, the focus of the day was... Continue reading »
by AdExchanger // September 22nd, 2014 //
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Even Household Brands Need Accurate Data And Targeting

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. Much has been written about the things marketers should consider when rolling out a digital ad campaign. Some brands and products, such as... Continue reading »
by AdExchanger // September 4th, 2014 //
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Vacation Nation: Marketing to Summer Travelers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. Summer. It’s a magical time of year when it’s a little easier to get away from work for a stress-free vacation. And no... Continue reading »
by AdExchanger // August 1st, 2014 //
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iOS 8’s Planned Location Restrictions: What You Need To Know

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. There’s been a lot of buzz about the announced changes in the upcoming release of iOS 8. Better integration with Mac OS –... Continue reading »
by AdExchanger // June 25th, 2014 //
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Wanted: An Ad Tech Rosetta Stone

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. There is a remarkable lack of symmetry in a traditional ad tech and ad buyer relationship. The ad tech company’s technology is invisible to... Continue reading »
by AdExchanger // May 28th, 2014 //
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Localizing The Message Makes Brands Relevant

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Advertisers at national brands tend to think of location as a targeting tool. If they need to reach people in Los Angeles, for example,... Continue reading »
by AdExchanger // April 28th, 2014 //
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Debunking the Mobile Exchange Myth

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Mobile exchange inventory has gotten a bad rap. The age of programmatic and RTB had brought tremendous improvements and advantages to exchanges. Publishers can... Continue reading »
by AdExchanger // April 2nd, 2014 //
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Is Your Location Strategy Worth It? Here’s How To Tell

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. If you’ve ever been served an ad for a Los Angeles restaurant while visiting the San Diego Zoo, you’ve seen how imprecise location-targeted ads... Continue reading »
by AdExchanger // January 28th, 2014 //
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