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»dunnhumby

Agencies Rethink Pricing And Service Models As CPGs Cut Spend

The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are sold. The Q1 earnings season has only reinforced the trend. At Kellogg’s and Kraft-Heinz, net sales fell about 3% year over year in Q1 2017. Mondelez grew organically a meager... Continue reading »
by Alison Weissbrot // May 26th, 2017 //
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Chili’s: Loyalty Is The New Audience Extension

What do loyalty programs and paid media have in common? Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition. But that’s starting to change. Coalition loyalty programs or “co-ops,” such... Continue reading »
by Kelly Liyakasa // February 19th, 2016 //
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Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture

Finally. British grocer Tesco's customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored "strategic options," will transfer many of its employees and data assets to Tesco's US-based joint venture partner Kroger. Under the transaction, "dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a... Continue reading »
by Kelly Liyakasa // April 27th, 2015 //
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Marketers Need Insights Artists, Not Data Scientists

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. The big data revolution helped to create a new job title: the data scientist. The title, which Harvard Business... Continue reading »
by AdExchanger // April 15th, 2015 //
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Data: The Key To Seamless Marketing In A Multichannel World

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. Customer expectations have fundamentally changed. Today’s consumers expect to be understood and spoken to as individuals. They want relevant content... Continue reading »
by AdExchanger // March 18th, 2015 //
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The Newest Asset Class: Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Thousands of years ago, economies were built on bartering. It was an inefficient system that required both parties to offer... Continue reading »
by AdExchanger // January 9th, 2015 //
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Tesco Eyes Sale Of Dunnhumby, Its (Nearly) $1 Billion Shopper Data Business

Financially troubled British grocer Tesco confirmed rumors it intends to offload its data marketing and analysis division, dunnhumby. In documents released Thursday, Tesco said it has appointed Goldman Sachs as its adviser to explore “strategic options” for the US$756 million business as it embarks on a complete overhaul of its assets. It’s hard to bucket... Continue reading »
by Kelly Liyakasa // January 8th, 2015 //
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Customers: Get Ready For Your Close-Up

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by JB Brokaw, president, North America, at Sociomantic Labs from dunnhumby. The advertising industry has seen the “years” of mobile, big data and programmatic come and go. There’s no doubt we’ve... Continue reading »
by AdExchanger // December 23rd, 2014 //
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CPG Data Specialist Dunnhumby Sees A Future Forging New Currency

Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty card information, which brands can use to prove sales uplift. Tesco isn’t the only retail outlet to supply this service. Walmart, for instance, turns in-store and online transaction data into... Continue reading »
by Kelly Liyakasa // December 15th, 2014 //
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Every Day Should Be Black Friday

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. Here it is: Holiday Season 2014. Already. Before you could pry your sugary fingers away from the last... Continue reading »
by AdExchanger // November 18th, 2014 //
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