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»Rare Crowds

MediaMath Acquires Rare Crowds And Its Founder, Eric Picard

MediaMath has snapped up Rare Crowds, a small, 2-year-old startup founded by ad tech trailblazer Eric Picard, AdExchanger has learned. Under the all-stock transaction, Picard will join MediaMath as VP of strategic partnerships as the media-buying platform builds out products around private marketplaces and "automated guaranteed" inventory (i.e., direct site buys). The deal has the... Continue reading »
by Zach Rodgers // November 10th, 2014 //
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The Digital Advertising Industry Needs An Open Ecosystem

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds.  Thanks to amazing new offerings from Facebook, Google, Amazon and others on deeply connected identity and tracking solutions, we are seeing two major developments.... Continue reading »
by AdExchanger // November 4th, 2014 //
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Programmatic: A Rising Tide

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. While we’ve been sitting in the progressively warmer water of the “programmatic kettle” without noticing the heat, the world has changed. The incremental changes have... Continue reading »
by AdExchanger // October 1st, 2014 //
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The Difference Between Programmatic RTB And Direct

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I had the great fortune to moderate a panel called “Programmatic Guaranteed” at AdExchanger’s recent Programmatic.io conference in San Francisco. The prep conversations for... Continue reading »
by AdExchanger // April 1st, 2014 //
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How To Use RTB For Targeted Reach Instead Of Retargeting

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I was recently told by an executive in a position to know that 70 to 80% of revenue in the RTB space comes from... Continue reading »
by AdExchanger // February 4th, 2014 //
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The Opportunities Ahead For New Millennial Media CEO Barrett - Industry Reaction

Yesterday, mobile ad network Millennial Media announced the hire of industry – and programmatic-media – veteran Michael Barrett as its new CEO. As Barrett told AdExchanger's Judith Aquino yesterday, "Buying programmatically is certainly a big interest with a lot of our advertisers, publishers and developing partners, and we’ll continue going down that path. [But] Millennial is also... Continue reading »
by John Ebbert // January 28th, 2014 //
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Enterprise Adoption Of Ad Tech Will Supercharge The Market

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The appetite for ad technology is just beginning to appeal to new markets in new ways. Expect to see significant growth in the sector... Continue reading »
by AdExchanger // November 5th, 2013 //
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Who Will Win The Digital Media War?

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Lately I’ve had many conversations about the digital advertising market and how it’s evolving. The most-asked question: “Who will win the battle over... Continue reading »
by AdExchanger // October 17th, 2013 //
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The New Digital Ad Ecosystem

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. There has been a quiet shift in the digital ad ecosystem over the past few years, although it isn’t clear to many people working... Continue reading »
by AdExchanger // September 30th, 2013 //
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Why The Local Digital Ad Opportunity Remains Unsolved

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Local advertising is the largest pool of dollars in the US advertising industry, but is also by far the most fragmented and complex marketplace.... Continue reading »
by AdExchanger // September 3rd, 2013 //
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