• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Justin Choi

Advertisers And Publishers Must Adapt Their Priorities To Seize 2020’s Opportunities

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, founder and CEO at Nativo. The pace of change in advertising is accelerating, but technology is no longer the sole driver. Instead, privacy regulations and heated competition among... Continue reading »
by AdExchanger // December 20th, 2019 //
»
A Path Forward That Publishers Are Ignoring

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. The age of the platform has, without a doubt, taken a serious toll on publishers. Direct content consumption on publisher sites gave way to content discovery via... Continue reading »
by AdExchanger // February 13th, 2019 //
»
Publishers Don’t Have An Ad Problem. They Have A Product Problem.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. Today’s publishers are under pressure from seemingly countless external forces. They face downward pressure on ad prices, consolidation of spend within the duopoly (and now, the triopoly),... Continue reading »
by AdExchanger // December 19th, 2018 //
»
For Programmatic Native, RTB Can Be Problematic For Publishers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. The Interactive Advertising Bureau’s recent update to the OpenRTB guidelines (PDF), which incorporate dynamic in-feed ad units, is generating lots of noise around programmatic, real-time... Continue reading »
by AdExchanger // March 9th, 2015 //
»
We're Really Screwing Up The Banner Conversation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Over the past several months, the debate on banners has heated up – and gone in the wrong direction. While I have read some interesting... Continue reading »
by AdExchanger // January 21st, 2015 //
»
What No One Expects To Happen With Native In 2015

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. When I was discussing native advertising with a venture capitalist in 2012, he flat-out proclaimed, “The New York Times would never do this.” He never... Continue reading »
by AdExchanger // January 2nd, 2015 //
»
OK, You Have Their Attention. Now What?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Engaging consumers through authentic brand content is more important than ever for drawing them into the marketing funnel. And the best measure of successful brand... Continue reading »
by AdExchanger // October 20th, 2014 //
»
Are You Using Attention Metrics To Gauge Success?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Online advertising grew up on a foundation of interruption. Audiences sought interesting, relevant content, and advertisers competed with editorial for their attention. Marketers then evaluated... Continue reading »
by AdExchanger // September 22nd, 2014 //
»
Native May Sink Before It Sails

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Last December, the Interactive Advertising Bureau (IAB) released a native advertising playbook to establish a common framework for the industry. Since then, native has become... Continue reading »
by AdExchanger // August 8th, 2014 //
»
The Next Standard for Digital Media Transactions: vCPM

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. The Media Rating Council (MRC) hit yet another milestone [PDF] in their viewable impression crusade on Monday by lifting the advisory on viewable impressions for... Continue reading »
by AdExchanger // July 2nd, 2014 //
»
See more articles

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Criteo Launches Self-Serve Retail Media Platform
  • Twitter Acquires Mobile DSP CrossInstall On The Hunt For Mobile Performance Dollars
  • Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit
  • IPG’s UM Leads Forrester’s Media Agency Wave
  • Cookieless Web: 3 Areas To Watch In The Second Half Of 2020
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved