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»Finn Faldi

With Data Becoming A Currency, Brands Need To Sharpen Their Analytics Skills

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. Data has become the modern-day currency for brands to maintain a competitive advantage. As a result, brands have increasingly built entire infrastructures – a combination of... Continue reading »
by AdExchanger // May 27th, 2015 //
»
First-Party Data Will Transform The Internet Of Things

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect.  The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge,... Continue reading »
by AdExchanger // March 20th, 2015 //
»

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