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Finn Faldi

OPINION: Data-Driven Thinking

With Data Becoming A Currency, Brands Need To Sharpen Their Analytics Skills

BY AdExchanger Staff// May 27th, 2015

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. Data has become the modern-day currency for brands to maintain a competitive advantage. As a result, brands have increasingly built entire infrastructures – a combination of […]
OPINION: Data-Driven Thinking

First-Party Data Will Transform The Internet Of Things

BY AdExchanger Staff// March 20th, 2015

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, […]