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»MultiView

Programmatic Creative Across Devices: The Opportunity And The Challenge

Digital advertisers often become enamored with ad tech at the expense of creative. "We are still miles from being able to generate great varieties of good creative to suit the various permutations of user brand environment,” said Chris Stark, SVP of product marketing for Grapeshot, a UK software company that does algorithmic ad optimization. Defining... Continue reading »

by Liz Rowley // June 15th, 2015 //
»
MultiView: From Publisher To B2B Marketing Company

Most targeting data addresses consumer marketing needs. Finding people who want to buy welding machinery or business software in a market full of data segments about new moms or golfers is tough. It’s a void that B2B marketing company MultiView intends to fill through its expertise serving B2B advertisers. Because many of its clients don’t... Continue reading »

by Sarah Sluis // April 15th, 2015 //
»
Salesforce, HubSpot Should Worry About Scaling The Funnel

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Bedford, CEO at MultiView. Are you more likely to die of thirst in the middle of the ocean or a desert? It’s a trick question, because while the ocean... Continue reading »

by AdExchanger // March 11th, 2015 //
»
 

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