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»Mass Exchange

Linear TV Audience Standards For Supply And Demand Are The Wrong Solution

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Amihai Ulman, founder and chief operating officer at MASS Exchange. Unlike addressable media, linear TV publishers cannot sell single impressions or single units of attention. Due to its linear nature, TV publishers must sell mixed... Continue reading »
by AdExchanger // December 14th, 2018 //
»
The Dangers Of Scaling Today’s Addressable TV Buying Methods

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. For more than a decade, some of the biggest names in television have been hard at work on achieving household-level addressability across their footprints.... Continue reading »
by AdExchanger // May 16th, 2016 //
»
A Lack Of Market Forecasting Is Holding Back TV Media Trading

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. This year will be a great one for digital media trading. Digital media trading has jumped the shark and landed safely. Transparency will increase,... Continue reading »
by AdExchanger // April 11th, 2016 //
»
The Untapped Potential Of All This Data

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. We’ve all marveled at the new technology solutions entering the programmatic marketing and advertising ecosystems, along with the vast quantities... Continue reading »
by AdExchanger // September 24th, 2015 //
»
Please Stop Calling It ‘Currency’

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Every couple of years, the industry develops an infatuation with a new topic. Today’s infatuation: describing the current media trading... Continue reading »
by AdExchanger // May 29th, 2015 //
»
How Should We Measure Media Value?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Measuring the comparative value of media inventory has been a longstanding challenge. For both sides, the relative value of media... Continue reading »
by AdExchanger // May 5th, 2015 //
»
We Need To Rethink Marketplace Fees If We Want Better Liquidity

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. We can thank the long struggle between advertisers and agencies for the fee structure used throughout today’s online advertising industry.... Continue reading »
by AdExchanger // March 4th, 2015 //
»
Illiquid Media Markets Leave Industry Flying Blind

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Markets and exchanges are now an everyday part of life in the media industry. Like all businesses, they seek to... Continue reading »
by AdExchanger // January 26th, 2015 //
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