• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»tom manvydas

Marketing: A Primary Breeding Ground For Big Data Innovation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Whether by intent or not, big data is improving the quality of life on an unprecedented global scale.... Continue reading »
by AdExchanger // March 24th, 2015 //
»
How Online Data Will Remake Offline Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Marketers are increasingly taking advantage of the richness of CRM, purchase transactions and other offline data sources for... Continue reading »
by AdExchanger // November 25th, 2014 //
»
Marketers And Publishers Must See Eye To Eye On Yield Optimization

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. To improve the performance of their digital advertising campaigns, marketers can use yield-optimization practices, which are common... Continue reading »
by AdExchanger // August 11th, 2014 //
»
Ignore The Silicon Valley Twilight Zone

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These... Continue reading »
by AdExchanger // May 12th, 2014 //
»
How Device Recognition Can Make Marketing Campaigns Better

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The proliferation of connected electronics has spurred new interest in device-recognition technologies even though they have been... Continue reading »
by AdExchanger // March 18th, 2014 //
»
3 Keys To Optimize Your Programmatic Ad Buys

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could... Continue reading »
by AdExchanger // January 20th, 2014 //
»
Standards, Not Closed Ad Networks, Will Drive Industry Progress

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The online advertising industry is booming, becoming more sophisticated as it grows. Today’s online ecosystem evolved to... Continue reading »
by AdExchanger // November 14th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Opens Its Black Box And Shares Fees Across DV360, Google Ads And Google Ad Manager
  • Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny
  • The Big Story: Google’s Fees, Facebook Advertisers Flee
  • How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future
  • Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved