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»Snapchat Discover

Twitter To Reboot Its Policy On Blue Check Marks; Publishers See Success On Snapchat

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both year over year as well as quarter over… Continue reading »
by AdExchanger // November 30th, 2020 //
»
Snap To Stop Promoting Trump’s Account; A Steady March Of Google-Focused Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence… Continue reading »
by AdExchanger // June 4th, 2020 //
»
Snapchat CEO Welcomes Publishers, Shuns ‘Creepy’ Ads

Magazine publishers need Snapchat, but Snapchat needs them, too. That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday at the American Magazine Media Conference in New York to discuss the origins of Discover and his plans to monetize the platform. Discover, Snapchat’s video magazine product, was created to “remove as… Continue reading »
by Sarah Sluis // February 2nd, 2016 //
»
Inside Publishers’ Early Experiments With Snapchat Discover

The most-cited reason Cosmopolitan, CNN, People, Yahoo News, Food Network and National Geographic jumped to participate in Snapchat Discover: access to millennials in a mobile platform with high engagement. Discover also has an environment pleasing to advertisers, enabling messaging via text, images or video in a section of a popular app curated by premium publishers.… Continue reading »
by Sarah Sluis // March 25th, 2015 //
»
 

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