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»Snapchat Discover

Snapchat CEO Welcomes Publishers, Shuns ‘Creepy’ Ads

Magazine publishers need Snapchat, but Snapchat needs them, too. That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday at the American Magazine Media Conference in New York to discuss the origins of Discover and his plans to monetize the platform. Discover, Snapchat’s video magazine product, was created to “remove as... Continue reading »
by Sarah Sluis // February 2nd, 2016 //
»
Inside Publishers' Early Experiments With Snapchat Discover

The most-cited reason Cosmopolitan, CNN, People, Yahoo News, Food Network and National Geographic jumped to participate in Snapchat Discover: access to millennials in a mobile platform with high engagement. Discover also has an environment pleasing to advertisers, enabling messaging via text, images or video in a section of a popular app curated by premium publishers.... Continue reading »
by Sarah Sluis // March 25th, 2015 //
»

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