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»Tim Castree

GroupM NA CEO Castree Leaves; TikTok Is Testing A Self-Serve Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Castree Out GroupM North America CEO Tim Castree has stepped down from his role after less than a year on the job, Business Insider reports. Castree was promoted to CEO in late 2018, after leading the merger of media agencies MEC and Maxus, with... Continue reading »
by AdExchanger // November 6th, 2019 //
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GroupM Launches Startup Accelerator To Simplify The Vendor Landscape

Despite ad tech consolidation, the Lumascape isn’t shrinking, and it’s tough even for agencies to help their clients find the right tech partners. So GroupM launched a startup accelerator program on Monday to streamline that process. GroupM will select four US-based startups to participate in the three-month mentorship program, called AdVentures, with clients including Mike’s... Continue reading »
by Alison Weissbrot // April 22nd, 2019 //
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At 4A’s Decisions 2020, Agencies Struggle With Inertia

Big agencies’ inability to quickly change their legacy structures has eroded their value to clients. “We are too passive,” said Nick Brien, CEO of Dentsu Aegis Network in North America, on stage at the 4A’s Decisions 2020 conference in Washington, DC on Monday. “We are slow to change. We’re too incremental. We have legacy structures... Continue reading »
by Alison Weissbrot // March 26th, 2019 //
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Tim Castree Named CEO Of GroupM North America

GroupM said Wednesday that Wavemaker global CEO Tim Castree has been named CEO of GroupM North America. Castree does not yet have a successor and will stay on in an advisory role at Wavemaker until a replacement is named. Castree’s big task will be to get GroupM back to growth in North America, its slowest... Continue reading »
by Alison Weissbrot // December 12th, 2018 //
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MEC CEO Tim Castree: Media Planning And Buying Is A Commodity

As automation takes hold of the advertising industry, media planning and buying agencies are being forced to take a cold, hard look in the mirror. “We’re dealing with a lot of forces of commoditization,” MEC CEO Tim Castree told AdExchanger. Castree is in a delicate spot. Following MEC’s merger with sister GroupM agency, Maxus, he’ll... Continue reading »
by Alison Weissbrot // June 27th, 2017 //
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Will Cannes Look Any Different Next Year?

As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry. “If clients are using zero-based budgeting, let's use it for Cannes,” WPP CEO Sir Martin... Continue reading »
by Alison Weissbrot // June 26th, 2017 //
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Programmatic TV: Parallel Paths To The End Game

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tim Castree, managing director, North America, at Videology. It seems like nearly every week I’m asked about the future of programmatic television. Understandably, brands that are seeing success with their digital... Continue reading »
by AdExchanger // March 23rd, 2015 //
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