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»Rant

Publisher Redesigns Can Knock Viewability Out Of The Park

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. Viewability has surged as a No. 1 priority for media companies this year as brands and agencies increasingly push for proof that consumers saw their... Continue reading »
by AdExchanger // April 29th, 2015 //
»
March Madness: Making Omnichannel Experiential Marketing Come Alive

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. March Madness has officially begun. For brand marketers, the NCAA men’s Division I basketball championship tournament is a billion-dollar lollapalooza. Behind the NFL playoffs, March... Continue reading »
by AdExchanger // March 20th, 2015 //
»
Viewability Is Good, But Engagement Is The Better Metric

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. We've heard a lot about viewability lately, with the IAB, MRC, ANA and other industry leaders passing significant milestones last year to make viewability a reality. Viewability provides valuable... Continue reading »
by AdExchanger // February 20th, 2015 //
»
Rant Wants To Raise More Money To Take On Vox, BuzzFeed

When Rant Inc. founder Brett Rosin created RantSports.com out of 150 sports blogs he pulled into one centralized hub, it became the foundation of what would soon turn into a massive portfolio of properties. Rant, founded in 2010, is no longer just RantSports. The media company now includes RantChic (fashion), RantStore (ecommerce), RantFinance and RantPolitical... Continue reading »
by Sarah Sluis // January 28th, 2015 //
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