• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Iris Mobile

Interoperability: The Health of Your Marketing Stack Depends On It

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. It recently dawned on me that the entire world would be dramatically improved if more global leaders had a marketing tech or automation background.... Continue reading »
by AdExchanger // June 24th, 2015 //
»
Rethink Retargeting

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. Marketers need to reprioritize their remarketing and display reengagement decision stack because the status quo is antiquated. Display remarketing, retargeting and reengagement – terms... Continue reading »
by AdExchanger // April 16th, 2015 //
»
Is It Time To Build An App?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. Retailers need to build mobile phone applications. Users have shifted their digital time allocation to mobile devices, making an application the only way they... Continue reading »
by AdExchanger // March 3rd, 2015 //
»
As Platforms Proliferate, Which Ones Are Worth It For Marketers?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. The landscape, language and measurement of new channels have changed to a point where traditional display inputs are no longer king. We have traversed... Continue reading »
by AdExchanger // November 6th, 2014 //
»
CRM Startup Iris Mobile Builds Cross-Device Linkages Using Mobile Phone Numbers

Chicago-based Iris Mobile provides a CRM platform that helps retail industry clients identify and personalize messaging to their customers across devices. The system works partly by taking a phone number from a customer record, and then pinging the phone associated with that number to establish a device link. Iris then tries to deliver offers most... Continue reading »
by Zach Rodgers // October 3rd, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why We Cannot Miss The Mark On Ad Frequency Capping In The Post-Cookie Era
  • Facebook Warns Of Q3 Slowdown Due To Apple Tracking Restrictions
  • Google Cruises On Digital Ad Resurgence And Retail Client Gains
  • Big Upfront Deals Could Squeeze Programmatic Inventory
  • Conviva Leaps From Video Analytics To Bidstream Data With First Ad Tech Partnership
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved