• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Iris Mobile

Interoperability: The Health of Your Marketing Stack Depends On It

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. It recently dawned on me that the entire world would be dramatically improved if more global leaders had a marketing tech or automation background.... Continue reading »
by AdExchanger // June 24th, 2015 //
»
Rethink Retargeting

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. Marketers need to reprioritize their remarketing and display reengagement decision stack because the status quo is antiquated. Display remarketing, retargeting and reengagement – terms... Continue reading »
by AdExchanger // April 16th, 2015 //
»
Is It Time To Build An App?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. Retailers need to build mobile phone applications. Users have shifted their digital time allocation to mobile devices, making an application the only way they... Continue reading »
by AdExchanger // March 3rd, 2015 //
»
As Platforms Proliferate, Which Ones Are Worth It For Marketers?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. The landscape, language and measurement of new channels have changed to a point where traditional display inputs are no longer king. We have traversed... Continue reading »
by AdExchanger // November 6th, 2014 //
»
CRM Startup Iris Mobile Builds Cross-Device Linkages Using Mobile Phone Numbers

Chicago-based Iris Mobile provides a CRM platform that helps retail industry clients identify and personalize messaging to their customers across devices. The system works partly by taking a phone number from a customer record, and then pinging the phone associated with that number to establish a device link. Iris then tries to deliver offers most... Continue reading »
by Zach Rodgers // October 3rd, 2014 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them
  • The Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now
  • Consent, Not Data, Is The New Oil
  • When Third Comes First
  • IAS Acquires Contextual Targeting Company; CPGs Create Retail Alliances
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved