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»Daren Trousdell

Video Is Consuming The Digital Ad Industry

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. I recently had a discussion with a digital industry leader whose company aims to grow video’s scale and overall inventory levels to take advantage of rising demand. The part... Continue reading »
by AdExchanger // May 13th, 2015 //
»
Forget Facebook: Publishers Should Try To Become Their Own Platforms

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. Publishers that rely on an advertising model to survive and thrive have a big decision to make: Should they take control of their own ad tech stack and... Continue reading »
by AdExchanger // April 1st, 2015 //
»
A Tricky Transition: Getting Digital Ad Sales Teams Ready For Programmatic

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. Most publishers that are embarking on a programmatic solution will quickly reach a fork in the road with their direct ad sales strategy. Depending on what direction they... Continue reading »
by AdExchanger // March 4th, 2015 //
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When Will Mobile Reach Its Full Potential?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. The mobile media market is quickly maturing and finally getting the dollars and respect some have expected all along. Recently, eMarketer predicted that mobile ad revenue would soar... Continue reading »
by AdExchanger // January 16th, 2015 //
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