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»Drawbridge

LinkedIn Paid Just Under $300M For Drawbridge

Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May. LinkedIn buried the announcement in a blog post, and the LinkedIn-Drawbridge synergies weren’t obvious, so it made sense to assume the purchase was either an acqui-hire or a fire sale. But, according to two AdExchanger sources, LinkedIn paid... Continue reading »
by Ryan Joe // June 19th, 2019 //
»
Musings On Why LinkedIn Bought Drawbridge

On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing technology assets. If LinkedIn wanted access to an identity graph, it could have... Continue reading »
by Allison Schiff // May 30th, 2019 //
»
LinkedIn To Snap Up Drawbridge In Odd-Couple Pairing

LinkedIn is buying Drawbridge. The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and the deal price was undisclosed. The deal is expected to close by the end of June. Drawbridge CEO Kamakshi Sivaramakrishnan and CTO Devin Guan are coming aboard, although LinkedIn declined to share which other... Continue reading »
by Allison Schiff // May 28th, 2019 //
»
Baseball Economics And The Fate Of App-Based TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Mullen, head of international at Drawbridge. Cable TV in the United States is easy to pick on. It’s expensive, we have thousands of channels we pay for but don’t watch, and the untargeted... Continue reading »
by AdExchanger // May 2nd, 2019 //
»
Drawbridge Draws $15 Million In Fresh Funding As It Begins A New Chapter

Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot. The company revealed $15 million in new financing on Monday from existing investors Sequoia, Kleiner Perkins and Northgate. The money, which brings Drawbridge’s total funding to $70 million, will be immediately invested into a product road map focused on non-advertising-related... Continue reading »
by Allison Schiff // August 20th, 2018 //
»
Drawbridge Sells Its Media Arm And Exits Ad Tech

Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting down its self-serve ad platform and getting out of the advertising biz, AdExchanger has learned. Drawbridge’s media team and the company’s entire book of managed business is transferring to Gimbal. Both companies declined to share... Continue reading »
by Allison Schiff // May 8th, 2018 //
»
Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle

The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business with GDPR regulations beginning in May. Drawbridge founder and CEO Kamakshi Sivaramakrishnan confirmed the company’s reversals in Europe in an email to AdExchanger. Drawbridge will transition its EU partner services to the company’s New York... Continue reading »
by James Hercher // March 7th, 2018 //
»
Ad Tech Desperately Needs Data Exchange Standards

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sanjay Agarwal, vice president of engineering at Drawbridge. In the ad tech ecosystem before OpenRTB, proprietary protocols caused long integration cycles, more code complexity and maintenance and custom logic for... Continue reading »
by AdExchanger // July 26th, 2017 //
»
Discount Shopping App Ibotta Opens Its In-Store Sales Visibility To CPGs

The mobile app Ibotta, which offers users cash back on purchases from retail and brand partners, is turning its receipt verification system into an in-store attribution tool. Ibotta users can link a loyalty card account or upload a picture of a store receipt to get cash back on products for which it offers discounts. But... Continue reading »
by James Hercher // March 23rd, 2017 //
»
Why Brands Must Make Programmatic TV A Reality

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dini Mehta, vice president of US at Drawbridge. TV as an advertising medium is much like the film “La La Land” – it hearkens back to a golden era, is heavily choreographed, is backed... Continue reading »
by AdExchanger // March 6th, 2017 //
»
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