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»altitude digital

More Ad Net Consolidation As Genesis Media Merges With Altitude Digital

Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself as… Continue reading »
by Kelly Liyakasa // August 10th, 2017 //
»
Is Audibility The New Viewability?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  Following the industry’s adoption of viewability as a core metric, even moving toward transacting on vCPM, advertisers are now eyeing other measures that can tell them… Continue reading »
by AdExchanger // August 22nd, 2016 //
»
The End Of The SSP Era

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. The supply-side platform… Continue reading »
by AdExchanger // July 5th, 2016 //
»
As Video Brings More Efficiency To Programmatic, Will It Translate To TV?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  Programmatic has long promised to make interactions between publishers and buyers more scalable and efficient, but over the years the opposite has occurred. Now the landscape… Continue reading »
by AdExchanger // February 29th, 2016 //
»
Predicting Video Viewability Is The Next Step To Transacting On It

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  The digital advertising industry is moving toward transacting on viewable impressions rather than the rendered impression, also known as the classic CPM. This is already the… Continue reading »
by AdExchanger // November 16th, 2015 //
»
Publishers Must Prepare For Chrome’s Flash-Pausing Update

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Google recently announced that its popular Chrome browser, at nearly half of the worldwide browser market, will soon “intelligently pause” any Flash content not central to… Continue reading »
by AdExchanger // September 2nd, 2015 //
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What Can Programmatic TV Learn From Display?

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital.  For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private… Continue reading »
by AdExchanger // June 15th, 2015 //
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Altitude Digital Sits Pretty With $30 Million In Fresh Funding, Mulls Exit

The ad tech funding scene is getting a little unfriendly – but that doesn’t seem to be a problem for the video guys. On Thursday, Altitude Digital announced a $30 million cash injection from financial tech firm FastPay, bringing the video SSP’s total funding to $45 million. The Denver-based company has direct relationships with 500… Continue reading »
by Allison Schiff // April 16th, 2015 //
»
Engagement Metrics Can Help Publishers Detect Ad Fraud

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Ad fraud is present across all layers of the advertising ecosystem, but there is one behavioral factor that is more likely to predict the presence of… Continue reading »
by AdExchanger // April 15th, 2015 //
»
As Programmatic Video Evolves, Publishers Are Just Getting Started

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and CEO at Altitude Digital. Programmatic video platforms are perhaps the hottest commodity in ad tech right now, with several high-profile acquisitions taking place in the past six months alone. The… Continue reading »
by AdExchanger // October 15th, 2014 //
»
 

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