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»demandbase

Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit.
Demandbase Releases Revamped B2B Marketing Platform Using Tech From Its Engagio Deal

Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit. On Tuesday, Demandbase released a new version of its platform called Demandbase One, which combines its existing marketing automation and account-based marketing offerings with inbound B2B marketing capabilities from Engagio. Demandbase One includes the core Demandbase ABM platform, which uses predictive analytics to help… Continue reading »
by Allison Schiff // November 11th, 2020 //
»
B2B Marketers Get Down To Business With Digital During COVID-19

A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky in a world where even elbow bumps aren’t recommended. And so with in-person meetings and events off the table, B2B marketers are getting creative with their efforts and turning to digital at an accelerated pace.… Continue reading »
by Allison Schiff // July 15th, 2020 //
»
Podcast: Demandbase CEO Gabe Rogol

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Gabe Rogol, CEO of B2B marketing platform Demandbase, gives an update on his company and the account-based marketing (ABM) trend. ABM tracks closely with programmatic advertising. Both disciplines emerged about 12 years ago… Continue reading »
by Zach Rodgers // February 27th, 2020 //
»
With An Eye On Growth, Demandbase CEO Becomes CSO, Replaced By CRO Gabe Rogol

Twelve years after launching Demandbase, CEO and founder Chris Golec will move into a chief strategy officer role. Chief Revenue Officer Gabe Rogol will become CEO and join the board. Rogol joined Demandbase, a B2B account-based marketing vendor, in 2012 to lead its go-to-market sales strategy. He will use his skills in operations, execution and… Continue reading »
by Sarah Sluis // November 20th, 2019 //
»
Reconciling Reach And Brand Safety In B2B Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Phil Hollrah, vice president, product marketing and analyst relations, at Demandbase. One contingent must be particularly attuned to brand safety risks: B2B advertisers. Though some typically think of B2B buyers… Continue reading »
by AdExchanger // October 24th, 2019 //
»
Demandbase’s New Chief Privacy Officer Weighs GDPR’s Impact On Ad And Mar Tech

Call it a sign of the times. Demandbase has hired a chief privacy officer – the first in the company’s history. Fatima Khan, who joins the B2B ad tech platform from a prior position as VP of legal at mobile ad network AirPush, will be responsible for ensuring Demandbase’s global privacy policies are up to… Continue reading »
by Kelly Liyakasa // February 6th, 2018 //
»
Integrate Raises $8M To Bring Upper-Funnel Intel To B2B Marketers

Seven-year-old mar tech startup Integrate has raised $8 million in a Series D growth round, bringing its total financing to $35 million. New investor Iron Gate Capital led the equity round with participation from existing investors Foundry Group and Forte Ventures. Other investors include mar tech luminaries like Scott Dorsey, founder and CEO of ExactTarget… Continue reading »
by Kelly Liyakasa // July 19th, 2017 //
»
Demandbase Gets $65 Million In Series H Funding To Double Down On AI

Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is looking to cut itself a slice of the pie. Led by existing investor Sageview Capital with participation by a smorgasbord of others, including Adobe Systems, Altos Ventures and Sigma Partners, the financing… Continue reading »
by Allison Schiff // May 25th, 2017 //
»
How GE-Owned ServiceMax Added AI And Tripled Leads

All marketers want to personalize their messaging, but not every marketer can do it, especially without the resources to dictate who gets what message and when. That was one of the issues faced by GE-owned ServiceMax before it beta tested Demandbase’s Site Optimization tool. ServiceMax develops field service software for clients as diverse as Siemens,… Continue reading »
by Alison Weissbrot // May 4th, 2017 //
»
Custom Bidders And The Future ‘Ad-Tech Grid’

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product innovation at Demandbase. Most ad tech participants don’t ever need to deal with choosing between custom and generic bidders. A bidder is the piece… Continue reading »
by AdExchanger // August 22nd, 2016 //
»
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