• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

Must Read

CCPA On The East Coast? Meet CDPA, Virginia’s Consumer Data Protection Act Amazon DSP Makes Two Key Hires As It Prepares To Accelerate Viant CEO Explains Why Stock Popped 90% In Debut The Crawl, Walk, Run Guide To Contextual Targeting The Six Pillars Of A Successful In-House Model Snapchat And Pinterest Benefited From The Facebook Boycott – But Can They Keep It Going? Magnite Acquires SpotX For An Eye-Watering $1.17 Billion AppLovin To Buy Mobile Measurement Startup Adjust Jeff Bezos Leaves Amazon After Record Year
»

With An Eye On Growth, Demandbase CEO Becomes CSO, Replaced By CRO Gabe Rogol

by Sarah Sluis // Wednesday, November 20th, 2019 – 9:00 am

Share:

Twelve years after launching Demandbase, CEO and founder Chris Golec will move into a chief strategy officer role. Chief Revenue Officer Gabe Rogol will become CEO and join the board.

Rogol joined Demandbase, a B2B account-based marketing vendor, in 2012 to lead its go-to-market sales strategy. He will use his skills in operations, execution and sales to lead the company to its next phase of growth.

Demandbase’s 2019 earnings will hit $100 million, with a mix of software-as-a-service and advertising revenue. To capture more dollars in the multibillion-dollar B2B market, it’s focusing on growth over profitability.

“There is a huge opportunity in front of us,” Rogol said.

Moving into the top strategy role at Demandbase will allow Golec to “focus on what I’m most passionate about – product innovation and customers,” he said.

In addition to product innovation, Demandbase will also prioritize operational and customer success expertise.

“B2B marketing is changing so rapidly that the skill set B2B marketers need to utilize tech, account-based marketing and work seamlessly with sales is still emerging,” Rogol said. “We think Demandbase will be a key, definitive partner to our customers.”

In May 2017, Demandbase raised $65 million, for a total of $150 million. The company envisions itself as a marketing cloud, with capabilities that include a B2B-focused DSP, proprietary data, a platform to manage audiences, site personalization and a “conversions” product that gives sales teams insights about their prospects. It led the Forrester Wave for account-based marketing.

Though a number of smaller DSPs have consolidated or shut down due to the high operational costs, Demandbase says it’s bucking that trend. “That’s one area where B2B is different from B2C,” Rogol said. “The ads are more targeted, it’s not spray-and-pray, and the margins work out a bit better.”

Golec will retain his seat on the board and sees opportunity in the change to a different role. “The company’s been wildly successful,” he said. “This is a reflection of where I want to focus my time for the next stage of growth.”

Enjoying this content?

Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!

Join Today!

Related stories:

  • House Report Calls For 'Structural Separation' Of Big Tech (It’s 449 Pages, So Here’s Your Much-Needed TL;DR)
  • Talk about it:
  • No comments
  • Add a comment
 

Add a comment

Click here to cancel reply.

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Centro Brings Paid Search Into Basis With The Acquisition Of SEM Platform QuanticMind
  • CCPA On The East Coast? Meet CDPA, Virginia’s Consumer Data Protection Act
  • Spotify Is Launching An Audience Network For Audio Ads
  • Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions
  • When Cookies Go Away, Is There Life Beyond The Login?
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved