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»ABM

With An Eye On Growth, Demandbase CEO Becomes CSO, Replaced By CRO Gabe Rogol

Twelve years after launching Demandbase, CEO and founder Chris Golec will move into a chief strategy officer role. Chief Revenue Officer Gabe Rogol will become CEO and join the board. Rogol joined Demandbase, a B2B account-based marketing vendor, in 2012 to lead its go-to-market sales strategy. He will use his skills in operations, execution and... Continue reading »
by Sarah Sluis // November 20th, 2019 //
»
Technographic Data Is The Next Frontier For B2B Marketers

Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Account-based marketing (ABM) may be the all the rage among B2B marketers, but technographic marketing is emerging as a complementary targeting tactic. Marketers use ABM to target specific roles at a company or companies, while technographic marketing targets... Continue reading »
by Kelly Liyakasa // September 5th, 2017 //
»

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