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»Justin Petty

Digital Media’s Much-Needed Resolutions For 2016

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of client solutions, media and partnerships at 84.51°. A new year for many of us means a new start, a new way of doing things and... Continue reading »
by AdExchanger // January 4th, 2016 //
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Marketers Need Insights Artists, Not Data Scientists

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. The big data revolution helped to create a new job title: the data scientist. The title, which Harvard Business... Continue reading »
by AdExchanger // April 15th, 2015 //
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Retargeting By Any Other Name Is Still Retargeting

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. We’ve all done it. Days after browsing a product online, maybe across several different sites, we see it out... Continue reading »
by AdExchanger // October 22nd, 2014 //
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Retailers Are From Mars, Brands Are From Venus

Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. When I worked as an analytics consultant in the telecom industry 10 years ago, the incumbent approach was to... Continue reading »
by AdExchanger // April 22nd, 2014 //
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How Big Retail Can Use Big Data To Act Small

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. If you frequent a small business, the owner may get to know you and ask you questions about your... Continue reading »
by AdExchanger // January 6th, 2014 //
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