iSocket’s former CTO, Karl Bunch, will help focus Xaxis’ discipline around its demand-side products. Bunch, an ad tech vet who also worked at Time Warner Music, CPXi and AppNexus, started as Xaxis’ VP of global product development last week. The WPP-owned programmatic media company revealed the hire Tuesday. Bunch’s immediate prerogative is learning Xaxis’ business and […]
Ad tech observers tend to assume it’s early innings in the “programmatic-direct” game, but that may not be the case. Newly reported revenues from one early startup suggest the game hasn’t started yet. iSocket, a programmatic-direct platform company acquired by Rubicon Project in November, posted full-year revenues of just $207,000 in 2013, according to a filing with the […]
It’s been a busy week for Rubicon Project. It acquired programmatic direct players iSocket and Shiny Ads on Monday, adding guaranteed capabilities to its platform. It partnered with Apple’s iAd, ramping up its mobile supply. And last Friday, it hired Adam Chandler as SVP of revenue as the company builds out its buy side. Rubicon’s […]
Rubicon Project has snapped up iSocket and Shiny Ads, two companies in the rapidly emerging category of automating direct, negotiated deals between ad buyer and publisher. The total cost of both deals is less than $30 million, mostly paid in stock, according to a press release. The bulk of that $30 million likely went to iSocket, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Richard Jalichandra, CEO at iSocket. A recent AdExchanger column concluded that everyone is to blame for lagging automated guaranteed adoption. Buyers, sellers and vendors are not exempt. I agree. All parties bear responsibility for […]
Premium publishers have needed some convincing to open up their more valuable inventory to programmatic buying technologies. But interest in tools that streamline the often unwieldy direct sales process has heated up. It’s one of the reasons Yieldex, a company best known for producing forecasting and analytics tools for premium inventory, introduced a new line […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Jalichandra, CEO at iSocket. Though still an emerging industry segment, programmatic direct is fast becoming one of the most talked-about trends in ad tech. In spite of all this […]
Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Richard Jalichandra, CEO at iSocket. Programmatic media buying, from RTB to fixed-price reserved, is quickly becoming the way of the future. It’s clear why buyers are interested in programmatic —increased efficiency and lower costs — […]
Digital sales platform isocket has named Richard Jalichandra as CEO. John Ramey, who founded isocket four years ago, will step aside but remain with the San Francisco company as its chairman. Jalichandra stepped down as Technorati’s CEO in May 2011 to join Austin-based digital startup MapMyFitness. After that change of pace, Jalichandra, who has remained […]
