• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Dennis Buchheim

Ad Tech Execs Head To Walled Gardens; Is It Finally AVOD’s Time To Shine?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that?  There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules.  Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She… Continue reading »
by AdExchanger // April 19th, 2022 //
»
Graham Mudd
Meta’s Graham Mudd To Depart And Found His Own Privacy Startup

Graham Mudd is leaving Meta to start his own PET project – literally. On Thursday, Mudd, Meta’s VP of product marketing for ads and business products, announced in a personal Facebook post (natch) that he’s departing after nearly a decade at the company to launch a startup focused on building privacy-enhancing technologies (PETs). His last day… Continue reading »
by Allison Schiff // February 17th, 2022 //
»
More Ad Tech Notables Land At The Walled Gardens

Big-name independent ad tech heavyweights are picking up sticks and heading to the walled gardens. It might be safer there. Former IAB Tech Lab CEO Dennis Buchheim, who announced his resignation late last week, is heading over to Facebook as VP of advertising ecosystem, AdExchanger has learned. He’ll be starting in early summer. Buchheim’s job… Continue reading »
by Allison Schiff // May 11th, 2021 //
»
Dennis Buchheim, former CEO, IAB Tech Lab
CEO Dennis Buchheim Exits The IAB Tech Lab At A Time Of Turmoil For Online Identity

AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not… Continue reading »
by Allison Schiff // May 7th, 2021 //
»
Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability

While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including… Continue reading »
by Allison Schiff // March 9th, 2021 //
»
Social Distancing With Friends: IAB’s David Cohen And IAB Tech Lab’s Dennis Buchheim

2020 hasn’t exactly gone as planned. As the newly appointed president of the IAB, David Cohen barely had time to shake hands with the rest of the leadership team before the nationwide onset of social distancing and working from home. Meanwhile, IAB Tech Lab President Dennis Buchheim, a frequent flyer who normally spent his time… Continue reading »
by Sarah Sluis // April 29th, 2020 //
»
IAB Tech Lab President Dennis Buchheim On Preparing For The End Of The Third-Party Cookie

The technical backbone of digital advertising is being ripped out, and the IAB Tech Lab is committed to helping its members figure out what to do when third-party cookies disappear from web browsers. Although the IAB Tech Lab built a universal ID – DigiTrust – that will continue to run as long as third-party cookies… Continue reading »
by Sarah Sluis // March 16th, 2020 //
»
Publishers Rejoice: VPAID Is Out And SIMID Is In

On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID) spec in favor of a new specification – snappily dubbed Secure Interactive Media Interface Definition (SIMID) – that specifically supports interactive video ads. The IAB Tech Lab, which has been working on a VPAID replacement since 2017,… Continue reading »
by Allison Schiff // April 23rd, 2019 //
»
IAB Tech Lab Launches A Compliance Program To Improve Podcast Measurement

The IAB Tech Lab said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide… Continue reading »
by Alison Weissbrot // December 18th, 2018 //
»
These Trends Are Disrupting The Ad Industry. Are You Looking at Them Wrong?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Dennis Buchheim, vice president of programmatic advertising products at Yahoo. It seems that almost every day, marketers are faced with a new trend or media channel where they must ask:… Continue reading »
by AdExchanger // November 5th, 2014 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Losing Faith In Walled Gardens, Brands Test New Analytics
  • Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
  • Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data
  • The Big Story: Google’s Pain Is The Trade Desk’s Gain
  • AppLovin Reveals Why It's Lovin’ Unity
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved