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»Dennis Buchheim

Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability

While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including... Continue reading »
by Allison Schiff // March 9th, 2021 //
»
Social Distancing With Friends: IAB’s David Cohen And IAB Tech Lab’s Dennis Buchheim

2020 hasn’t exactly gone as planned. As the newly appointed president of the IAB, David Cohen barely had time to shake hands with the rest of the leadership team before the nationwide onset of social distancing and working from home. Meanwhile, IAB Tech Lab President Dennis Buchheim, a frequent flyer who normally spent his time... Continue reading »
by Sarah Sluis // April 29th, 2020 //
»
IAB Tech Lab President Dennis Buchheim On Preparing For The End Of The Third-Party Cookie

The technical backbone of digital advertising is being ripped out, and the IAB Tech Lab is committed to helping its members figure out what to do when third-party cookies disappear from web browsers. Although the IAB Tech Lab built a universal ID – DigiTrust – that will continue to run as long as third-party cookies... Continue reading »
by Sarah Sluis // March 16th, 2020 //
»
Publishers Rejoice: VPAID Is Out And SIMID Is In

On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID) spec in favor of a new specification – snappily dubbed Secure Interactive Media Interface Definition (SIMID) – that specifically supports interactive video ads. The IAB Tech Lab, which has been working on a VPAID replacement since 2017,... Continue reading »
by Allison Schiff // April 23rd, 2019 //
»
IAB Tech Lab Launches A Compliance Program To Improve Podcast Measurement

The IAB Tech Lab said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide... Continue reading »
by Alison Weissbrot // December 18th, 2018 //
»
These Trends Are Disrupting The Ad Industry. Are You Looking at Them Wrong?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Dennis Buchheim, vice president of programmatic advertising products at Yahoo. It seems that almost every day, marketers are faced with a new trend or media channel where they must ask:... Continue reading »
by AdExchanger // November 5th, 2014 //
»
Yahoo Retires Genome And Right Media Brands, Simplifies Around 'Yahoo Ad Exchange'

Yahoo is mothballing some of the most prominent and widely known parts of its ad tech system, including pioneering real-time bidding platform Right Media and its data management software Genome, executives announced at the company's CES presentation. And in their place, Yahoo Advertising will serve as the umbrella for a variety of capabilities, with the... Continue reading »
by David Kaplan // January 7th, 2014 //
»
Yahoo Strikes DSP Deals For Guaranteed Inventory – But Right Media's Value Remains A Mystery

Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its guaranteed placements on exchanges. Read the release. When Yahoo acquired ad exchange pioneer Right Media six years ago for $680 million, the portal was seen as taking steps far beyond... Continue reading »
by David Kaplan // December 17th, 2013 //
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